Social Media Management & Engagement:

Hootsuite & Meta Business Suite

Used to practice marketing tactics like scheduling post, optimizing post times, monitoring social media posts, and tracking engagement across multiple platforms.

HubSpot CRM

Practiced lead management and automated email marketing campaigns through certification training.

Content Creation & Branding:

Canva

Created visually appealing social media graphics, promotional materials, and marketing collateral to support brand messaging and engagement across various platforms.

CapCut

Edited and optimized short-form videos for Instagram Reels and TikTok, incorporating creative effects and transitions to boost engagement and brand visibility.

Data & Analytics:

Google Analytics & Instagram Insights

Practiced analyzing audience behavior, engagement trends, and campaign performance to inform content strategies.

Facebook & Meta Ads Manager

Set up, optimized, and analyzed ad performance.